If it hasn’t been made evident by now, we love people here at AAT! We love hearing about their stories and passions for our community, but we also love hearing about what our fellow locals do and why they do it! For example, we have some wonderful neighbors who own/manager some fantastic local businesses and serve our town tremendously by doing so! This fact is why AAT has partnered up with our good friends at B3 Glass, to bring you all “Small Business Fridays!” Each week, we’ll feature a different, local small business and talk with its owner and hear about their journey, their business in general, as well as their heart for their customers and our city!
Here’s the scenario. You’re the parent of three children, you have a spouse, and you also have a ranch to run and manage. It’s time for you decide what to do with the remainder of your time, keeping all those previously mentioned aspects in mind. Do you A. Take a nap? B. Go out and give yourself to a gym or spa day? C. Start a quality fashion business to go with everything else you already have going on? If you chose “C’ then you’re most likely of the same mind as today’s featured guest, Thaysha Groves. On top of being a mother, wife, and having a ranch, Thaysha is the owner of Buckaroo Boutique, a Silver St. small business full of personality! Thaysha, thank you for taking the time to talk with us this week; we appreciate it because we know you’re a busy woman! As someone who already wears many hats in life, tells us how you also added business owner as one of your identifiers? “I’m from originally Colorado, but I’ve lived in the Elko area for twelve years now. I moved to the area after meeting my husband as he grew up on a ranch around here, and we own a ranch close to the Wells area. I started the boutique in 2007 just by hosting home parties, because I also have three kids! I would buy only purses and belts from a company and sell those. Once I began to grow, I could afford to buy more product from US designers. I moved from my home to another local shop, Shabby Shanty and then decided I wanted to take the boutique more online. I got a little office space and shipped our products out of there, and people could also come to pick up their orders, as well. I outgrew that space, as it was very small, and I wanted to have a more visible location in the community because the office space was a little hidden. I contacted the owner of our current Silver St. location and it just all worked out; I’ve been here for a year and a half! I love the fact that I can bring something unique to Elko; I’ve always wanted to do that! For the second year in a row, I won top boutique of Nevada, and I just won top storefront in Nevada. Bringing that to little old Elko is cool.”
That is very cool, Thaysha! How would you describe your boutique to someone who has never been into the shop? What makes you, as you put it, unique compared to all the other places one may go to purchase fashion? “I’m not just selling clothes; I’m trying to show a lifestyle and a brand. It’s about the average woman and her ability to afford a nice shopping experience. When it comes to buying for a retail store, I’ve been taught that you have to find out who your ideal customer is, first. Well, my ideal customer is me because I like it all! I love to work and get dirty, but I also like to get wild and dress up too! I call it, the real woman! The real woman can come in and wear anything in here and feel good about herself. All of us moms, especially, can be guilty of not taking care of ourselves because it is really hard to be a working mom. However, I think it’s important for us as women to find something that we like. It’s ok for moms to take a little time for themselves to do what they love and maybe get spoiled, and I’m here to help with all of that! The most important thing to me is building those kinds of relationships with women; this is why many of my customers have become my family. I could just stick to only shipping out my items, but to me, that’s not as fun! I love the one on one aspect of getting to know people and taking care of the people of Elko.”
Please talk to us a little bit about how you approach owning a boutique on top of managing the other areas of your life. You’ve described yourself as a “ranching girl,” are you still involved with that full-time, as well? “I do run the ranch full-time with my husband, plus this (Buckaroo Boutique) which is why I’m actually only here in the store two days a week (Tuesdays and Fridays, 10-5). I know that’s a little different, but I think people are starting to figure it out, and it’s perfect for me, right now. I can do what I need to do here and still enjoy my life at home, but It’s a crazy balance. I’m not trying to inconvenience anybody by only being here two days a week, but I am also a mom and a ranch wife; I have the same crazy life a lot of moms do! With that being said, I encourage people to follow me on social media to keep up with everything here. I promote my whole lifestyle there, so people can realize and see that I’m just a real person!”
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See you around a local business, Elko!