Tera Hooiman: Owner at Event Source, Inc.

What would you consider the most significant event in your life? I (Anthony Crosby) remember a time when I first moved to Elko, around seven years ago. It was a typical day, nothing earth-shattering to report. However, somehow, I made my way to the Western part of the town and into an old building by the side of the road. Once inside, my heart began to pound. Some of my senses were firing at the hight of their ability. What did I see in this place? The sights were lovely! What was I smelling in this place? The aroma was haunting! What did I hear in this place? The sounds were of joy and pleasantry! Finally, I met it face to face. I held it in my hands; it was warm and welcoming. It met my lips; it was almost hypnotic. My life changed during that encounter; from that moment on, I would never be the same man again. That was my experience of eating a burrito at 9-Beans and a Burrito for the first time. Hmm, now that I think about it, I guess I could have picked another event when talking about which was most “important.” However, still, that was one gosh darn good burrito!

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This week, I had the privilege of having coffee with Tera Hooiman. Along with serving on the city planning commission, Tera is the owner of The Event Source, a local business which looks to help many people in our community find success in putting on all types of events, big and small! However, Tera was not the first owner of this excellent Elko resource. The Event Source has been around for some time! How did it fall into Tera’s hands? “I’m a seventh generation native Elko Nevadan; we have deep roots here. My mom has been a teacher for forty-eight years; my father was a business owner, and my uncle was mayor. I got married in 2006 to my husband Eric, and we have two kids together Alana and Drake. I love being a mom and I love being a wife; they are my “why.”

“The Event Source itself has been in Elko now for thirty-five years. It was the brainchild of John Ellison. He originally started Event Source to cater to his political growth, to have a venue of tables and chairs as people came through town.” The business eventually made its way through a few different owners, over the years, before Tera took it over in 2006! “We’ve had it now for four and a half years! I think the biggest blessing for me is to be a service to the community.”

“It used to be just tables, chairs, linens, that sort of thing, but have expanded it into something that caters to families. We started the indoor location over at the Elko Junction Shopping center with a mutual business interest, just realizing that there isn’t a lot for kids around town. So, we set up bounce houses, popcorn, and cotton candy machines, and opened it up to the public. We only have it (the indoor location) until the 18th of March 2018, but we are looking for a permanent home. We want to be part of families growing together. Everyone has events; everyone needs an event resource.”


Tera and The Event Source are involved with a lot of really great local events such as running the Family Stage at the Elko County Fair and their Touch-a-Truck event which allows families to get up close and personal with some cool rigs! It’s great having someone who cares so much about getting people out and about, in our midst. As she has mentioned, Tera has a big event ahead of her when it comes to her business, looking for a home for Event Source! “We’ll be out of our indoor location on March 18th, which I’m super sad about! We’re looking for that perfect place. We need something that relatively large so we can accommodate a wedding, birthday party, or MSHA training. We have lots of realtors in town looking for us! If it comes the time that we have to build something, that’ll be the last resort; we don’t have five million dollars to put in right now. It’s a challenge.” Hopefully, something comes up for them! Let’s keep our eyes open, Elko!”

From a big community-wide festivity to a small gathering which only needs three tables, Tera estimates that she and her team have assisted in over eight hundred events in her time with the business over the last four years! That’s many hours setting up chairs! What has Tera learned about being in the Elko event business over this time? “I feel like Elko is truly about building fostering relationships with people. Whether it’s someone you’ve known your whole life for someone who has just moved here. Everyone has a story. Every person has their own background and something they can bring to the table. I feel like Elko is the melting pot of the new and the old. My roots are here, but I also see the progression Elko has made in ways of business, and connections, and growth. Elko is definitely its own little animal, but it’s about relationships. If people can be open and receptive to what’s going on in others lives, they will be able to establish roots in a place where they can be loved.”

“We (Tera’s family and the Event Source) are not going anywhere. Seven generations is a long time. Our roots run deep. We have the resources to do great things, and if we can learn from existing with one another and love together, everyone can win.”


You can stay caught up on everything going on around here at AAT by checking out our “Stay Connected” page! Make sure you never miss a feature!

See you around, Elko!

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